Crye-Leike Expands Outside Continental United States
July 07, 2017
Santiago Coll-Camalez, a veteran independent real estate broker in San Juan, is now the owner and managing broker of the new Crye?Leike franchise in San Juan, the capital of and largest city in Puerto Rico, an island commonwealth that is a territory of the United States. About 1 million people live in the San Juan area.
Coll-Camalez has been a real estate broker there since 2004, operating as an independent, said Keith Sullivan, president of Crye?Leike Franchises and chief marketing officer for Crye-Leike.
Most of the major real estate brands familiar to Americans on the continental U.S. are active in Puerto Rico; however, the market also has many small independent real estate firms. Coll-Camalez's small formerly independent brokerage has three full-time and one part-time agent, with plans to grow to about 14 agents, Sullivan said.
Sullivan said the company would like to have more franchised stores in Puerto Rico. "We've had some discussions with others in Puerto Rico for additional offices. Nothing has transpired yet but we'd like to expand our presence there," he said.
"One of the main reasons to affiliate with Crye-Leike is to better compete in the local market, particularly incoming/outbound referral opportunities through our network of agents as well as through our international relocation network, Leading Real Estate Companies of the World," he said, explaining why becoming a Crye-Leike franchisee may be attractive to more independent brokers in Puerto Rico. "In addition, he (Coll-Camalez) now has access to more marketing/technology platforms which should help him grow his business."
Sullivan says the real estate transaction in Puerto Rico is conducted in a similar fashion. Additionally, tax incentives (Act 20 and 22) were created to lure wealthy investors to the island. One difference: Spanish, not English, is the most commonly used language spoken in Puerto Rico. English is also widely spoken. Coll-Camalez' Crye?Leike franchise is "fully bilingual," Sullivan said.
In 2012, Puerto Rico passed new tax laws, known as Act 20 and Act 22, that make the island territory a tax haven for U.S. citizens who become residents of Puerto Rico. The laws shield new residents residing in Puerto Rico for at least half of the year from paying most federal income taxes.
An alumnus of John Carroll University, Coll-Camalez received his insurance license in 1982 and his real estate license in 2004. His real estate expertise includes helping buyers and sellers, property management, investment properties, and foreclosures for single-family homes, and excess and surplus property. He also has expertise in condominium insurance sales, commercial insurance, and personal insurance. His real estate specialties include commercial, residential, management, BPO's and inspections.
"I decided to join Crye-Leike because of its performance and good will in the Mid-South," Coll-Camalez said. "With Crye-Leike, I am in a better position to serve my existing residential clientele, asset managers, and expand in commercial real estate, business brokerage and the Act 20/22 market, luxury market , as well as the referrals, due to emigration tendencies."
The Crye?Leike San Juan Real Estate office (http://sanjuan.crye-leike.com) is located at 268 Ponce de Leon, Suite 1014, San Juan, PR 00918. Managing Broker Santiago Coll-Camalez can be contacted at 7870772-4978 or firstname.lastname@example.org.
Crye?Leike Franchises (www.franchises.crye-leike.com) is the real estate franchisor subsidiary of Crye-Leike, Inc. (www.crye-leike.com), providing comprehensive training, management, administrative and marketing support for the Crye-Leike franchise system. Its division focuses its marketing efforts on establishing franchise territories in smaller populated areas where it would not normally open a company office because of market size and location.
Crye?Leike Franchises has 29 independently-owned and operated franchise brokers located in Tennessee, Arkansas, Mississippi, Kentucky, Florida, and Puerto Rico.
Tennessee-based Crye-Leike Real Estate Services, a full service real estate company for 40 years, is ranked the nation's fifth-largest independently-owned residential real estate brokerage firm and is the largest real estate company in Tennessee, Arkansas, Mississippi and the Mid-South.
Headquartered in Memphis, Tenn., Crye-Leike's more than 3,100 sales associates, 800 employees and 126 company-owned and franchise offices spread across nine states generated $6.36 billion in sales volume in 2016 - its biggest year ever - and is on track to achieve the company's goal of $6.7 billion in sales volume this year.
As a member of Leading Real Estate Companies of the World, Crye-Leike Relocation Services offers access to real estate professionals in any global market. Leading Real Estate Companies of the World (www.LeadingRE.com) is a selective global community of the highest quality independent real estate companies, with more than 550 companies and 130,000 sales associates spanning six continents. Network members generate over 1.2 million transactions annually. LeadingRE exists to make its members better by connecting them to opportunities and people around the globe, supporting them with an international referral network, professional development programs, unique events and connections to people and opportunities worldwide.