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Memphis, Tenn., - Even after the kids are grown and moved into their own home, their parents deserve to live in a place that truly feels like home without the hassles of maintaining a big house.
That was exactly the feeling Kemmons Wilson Communities wanted their buyers to have when they designed their ranch-condominium communities targeted to attract and meet the needs of active empty nesters, age 50 and over Boomers and seniors in their older generation.
Kemmons Wilson Companies has recently built new, unique communities in the Memphis area and reached out to Crye-Leike, REALTORS to be the exclusive real estate company to list and market their condo communities.
"Our new strategic alliance with Crye-Leike makes so much sense," said McLean Wilson, Vice President for Kemmons Wilson Companies. "Their mission is a passionate commitment to unsurpassed service - a mission the Kemmons Wilson Communities is dedicated to offering our customers and constituents on a daily basis. The combination of the expertise of our two businesses will provide our new owners with a seamless transition into a new home and into their new life style."
Upon the start of this new partnership with Crye-Leike, Kemmons Wilson Communities has closed over a total of 400 homes and they've been in the home building business since before the inception of their parent company, Kemmons Wilson, Inc. in 1948.
"Kemmons Wilson Communities really are unique as they resonate with active adults looking for time to do what they want to do," said McLean Wilson. "Maintenance-free exteriors and landscaping, one-story architecture and value pricing combine to provide the small-scale, intimate community our owners find so appealing."
McLean adds, "Whether it's time to travel, spend time with family and grandchildren, to play golf or bridge, our communities provide the opportunity for our owners to do what they want with their time. The ability to ‘lock and leave' gives them freedom they've never know before."
While some describe Kemmons Wilson Communities as a retirement area, Kemmons Wilson Companies describe their condo communities as the exact opposite of a retirement area.
"Our communities are more intimate, walkable communities that have fitness centers and pools but at costs way below what retirement communities offer," said McLean. "We describe our market as people most likely living in the home in which they raised their children but who are now that key descriptive ‘empty nester' and probably not actively in the market for a new home."
McLean adds, "Our target market includes clients who live in a home that has multi-level stairs, basement stairs and a yard that requires their attention and maintenance on a regular basis. In addition, these folks have the ongoing responsibility for the exterior maintenance of the home itself."
Kemmons Wilson Communities have seen their target demographic undergo a big change in the number of people that are in and will be entering the ‘empty nester' age range over the next twenty years, and they believe their customers no longer fit into a unique niche of buyers but are now a significant market segment.
"This demographic of empty nesters is currently the largest growing segment of our local population and will significantly alter the pattern of homebuilding in the next several decades," said McLean. "Our experience has confirmed this segment's response to and acceptance of our unique communities and concept."
Several Crye-Leike agents from the company's Cordova, Forrest-Hill Irene and Olive Branch offices will be assisting buyers with all of their real estate needs in three of Kemmons Wilson's condo communities: The Oaks at Woodchase in Cordova, TN, The Oaks at Parkview in Olive Branch, MS and The Village at Schilling in Collierville, TN.
Crye-Leike's Cordova Managing Broker Hank Hogue will be the sales coordinator for Crye-Leike's new partnership with Kemmons Wilson Communities. Crye-Leike's sales agents will staff the three condo communities every Thursday through Sunday afternoon and other times by appointment.
The Oaks At Woodchase will be staffed by Realtors Selina Smith and Mitch Goldberg from Crye-Leike's Cordova office. The Village at Schilling will be staffed by Realtors Barb Acree and Mike Wooten from Crye-Leike's Forrest Hill Irene office in Germantown. And, The Oaks at Parkview will be staffed by Realtor Liz Batkie from the Crye-Leike Olive Branch office.
"As our population continues to age at an ever quickening pace, I feel that these unique communities like the ones designed by Kemmons Wilson Companies will offer a pleasant alternative to living in homes with lots of empty space for many seniors," said Hogue. "Kemmons Wilson Companies and Crye-Leike are business icons in the community and to have these two entities working together is a rare opportunity we believe is going to be a huge success."
For questions, more information and for all of your real estate needs, please contact Crye-Leike, REALTORS Broker Hank Hogue directly by phone at 901-756-8100 or 901-870-3020 or by e-mail at hhogue@crye-leike.com.
More About Crye-Leike, REALTORS
Harold Crye and Dick Leike established Crye-Leike, REALTORS in 1977. Today, Crye-Leike®, the nation's 6th largest real estate company, has a network of more than 3,200 licensed sales associates based out of 113 corporate and franchise offices located through-out the nine-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, Louisiana and Oklahoma.
Crye-Leike is a full-service real estate company offering buyers and sellers services in: residential and commercial sales, mortgage, title, insurance, business brokerage and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services. In 2010, Crye-Leike attained a sales volume of $3.85 billion with 24,260 homes sold. More information is available at http://www.crye-leike.com.
More Information About Kemmons Wilson Companies is available at:
http://www.kwilson.com
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