Memphis, Tenn. - Over 2,200 sales associates of Crye-Leike, Realtors, the largest real estate company in Tennessee and the Mid-South, will gather between the company's 22nd annual Real Estate Expos held in Memphis, Tenn. on Tues., October 8, 2002 and in Nashville, Tenn. on Tues., October 22, 2002. The tradeshows offer educational and marketing opportunities for Crye-Leike's sales force from Tennessee, Arkansas, Mississippi, Kentucky and Georgia as well as for the local Realtor community who are invited to attend as well.

The trade shows attract over 100 booth exhibitors and feature seminars as well as local and national vendors of real estate related products and services.

Crye-Leike's Real Estate Expos also focus on showcasing Crye-Leike's comprehensive range of real estate related services for its customers and sales associates. Such services to be featured at the Memphis and Nashville trade shows include:

? Crye-Leike Home Services, Crye-Leike's newest value-added service, offers home buyers and sellers personalized service, convenience and savings as well as access to a network of discounted home-and-family-related services for all of the activities and transactions associated with home purchases, sales and homeownership.

? High Impact Marketing Programs. Crye-Leike Marketing is now producing in-house virtual tours for Crye-Leike sales associates at a better value and accessibility than outside vendors. Virtual tours are 360? panoramic movie clips of homes for sale that are featured in full-color on Crye-Leike's Web site (www.crye-leike.com). Visitors on Crye-Leike's Web site also will notice the ability to hear audio tours of select homes for sale that have the SmartLine marketing feature. Crye-Leike's Web site currently receives approximately 4.55 million hits per month, with an average of 84,000 unique visitors per month.

" Virtual and audio tours are just one of the many exclusive marketing services we offer our sales associates to provide them the marketing advantage they need in this competitive real estate industry," said Donna Brown, marketing director of Crye-Leike's Nashville Region. "Crye-Leike's goal is to offer our sales associates the proper tools they need to sell real estate for the highest possible price in the least amount of time."

? Crye-Leike Builder Resources is a new homes division of Crye-Leike within the Nashville Region that specializes in comprehensive services for developers and builders of new homes, creating one source for all builders' needs in Middle Tennessee. The division offers customized services and programs to meet the needs of smaller custom homebuilders to the largest production and merchant builders. Services include direct sales and consulting, on-site staffing, sales management, sales training, research & analysis on expansion markets and marketing to the real estate community.

"At Crye-Leike Builder Resources, we focus on adding value through exclusive listing agreements and creative marketing alliances, " said Chip Kerr, director. "Our team of experts recognizes the difference between new home sales and resale of existing homes as well as understands the sophistication and specialization of the new home sales market."

"We are continually watching and taking note of the ever-changing real estate market trends across the United States to determine which services are in the best interest for our clients and the company," said Harold Crye, chief executive officer of Crye-Leike. "Crye-Leike is a full service real estate company, but to maintain our array of services, we have to continually add new services and improve existing ones to remain competitive."

Crye-Leike's Memphis Real Estate Expo will be held at the Marriott Hotel, 2625 Thousand Oaks Blvd. Crye-Leike's Nashville Real Estate Expo will be held at The Factory in Franklin, 230 Franklin Road. Exhibition hours are 8 a.m. to 12 p.m. Admission is free of charge and all Realtors from the local community are invited to attend.

Crye-Leike (www.crye-leike.com), a full service real estate company for 25 years, is the nation's 13th largest real estate company. It has a network of over 2,200 sales associates and 62 branch and franchise offices located in 30 counties throughout a six-state southern region in Tennessee, Arkansas, Mississippi, Georgia, Kentucky and Florida. Crye-Leike attained sales of $2.95 billion and 20,768 closed transaction sides corporate wide in 2001.