Memphis, Tenn. (July 19, 2016) - Crye-Leike Real Estate Services, the nation's sixth largest residential real estate brokerage firm, has partnered with Buyside, a leading software provider of real estate buyer data and analytics, to help its sales associates become more efficient in connecting qualified buyers and sellers.

Recently signing a multi-year agreement with Buyside, Crye-Leike will soon be able to deliver a new consumer tool providing valuable insights into the property valuation of homes based on market statistics and demand trends.

Buyside Founder Charles Williams understands that consumers are naturally curious about home valuations and are actively seeking out resources to help educate themselves. "We're helping Crye-Leike deliver greater value to their customers by providing useful information at the most appropriate time during the critical journey of buying and selling a home," said its chief executive officer.

"Most real estate tools and websites tilt towards home searches and buyer tools," said Steve Brown, president of Crye-Leike Residential Sales. "Buyside's valuation tool uses cutting edge technology to provide sellers tools to help determine the market value of their properties and identify active buyer traffic in their neighborhoods. This application can help sellers determine when and if they should market their properties."

In addition to providing insights into home valuations, Buyside's software will also allow homeowners to sign up to receive updates on the value of their homes and recent sales in their area as well as receive updates on buyers' interests in similar homes. The reports are based on a combination of Multiple Listing Service (MLS) data, real-time buyer activity, showings by price range, public record information and recent sales.

"Our Buyside reports target consumers thinking of listing their home," said Williams. "Most importantly, we emphasize that only real estate agents can know the true value of a home."

"With an award-winning web site that generates over 12,000 visitors per day and 30 million hits per month, Crye-Leike is always looking for ways to provide additional benefits and technology solutions for our customers and sales associates," said Gurtej Sodhi, chief information & strategy officer and corporate executive vice president of Crye-Leike.

Buyside's application will allow Crye-Leike to focus on an underserved segment of our website traffic. We feel Buyside's product is a true game changer for both Crye-Leike and our customers."

Buyside (, a Philadelphia-based software firm that understands business intel and algorithms, assists real estate brokerages in turning their buyer data into seller leads, new listings and more internal sides by delivering a predictive analytics solution.

Memphis-based Crye-Leike Real Estate Services (, a full-service real estate company for 39 years, is the nation's fourth largest privately-held residential brokerage firm. It has a network of more than 3,000 sales associates in 85 company-owned offices and 29 franchise offices located through a nine-state region in Tennessee, Arkansas, Mississippi, Georgia, Kentucky, Florida, Oklahoma, Alabama and Missouri. Its web site,, is a Website Quality Certified (WQC) award winner by LeadingRE, recognized for being among the best in setting the standard of web site excellence in design, technology and service.