BRENTWOOD, TN., - Crye-Leike, REALTORS has landed well into the Top 100 on the Hitwise Real Estate Website Survey of real estate companies competing on the web for web search traffic. The June 2008 results indicate the company's www.crye-leike.com website came in 79th in volume of searches from Internet users searching the web for real estate.
Hitwise is the leading online competitive intelligence service, providing its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
"As a pioneer of creating a full feature website in the late 1990's, Crye-Leike, REALTORS has constantly improved its website with the customer experience in mind," said Gurtej Sodhi, Crye-Leike's Chief Information Office and Vice President of I.T. Services. "Crye Leike is confident that the visitors to its website experience a rich set of features, from the availability of 400,000+ properties, multiple photos, virtual tours, audio descriptions and so much more."
One of the company's signature offerings on www.crye-leike.com is a users ability to register to their 'My Crye Leike' account that sends them relevant notification on new properties as soon as they hit the market. For Angie Vandenbergh, Webmaster with Crye-Leike, the ranking is satisfaction knowing she's been part of creating a place users like to come to look at and learn about real estate.
"I spend hours working on Search Engine Optimization (SEO) to drive traffic to our website, but it's more important that the site is easy to use, loads quickly and is fast at providing information that people are looking for and I believe we've succeeding in all those area and that has people coming back," said Vandenbergh. "Buyers love searching for property on our website because they can search even our competitors listings and they can see all the property photos and descriptions together."
Crye-Leike's 79th place finish in the June 2008 Hitwise survey is confirmation of the company's commitment to the web, where statistically more than 80% of consumers begin their home search today. The distinction also puts Crye-Leike in the company of the sites receiving the most traffic. The top three; realtor.com, realestate.yahoo and ziprealty.com combined received more than 10% of all real estate web traffic in June 2008.
"The value proposition of www.crye-leike.com is validated by the heavy traffic to the website and its national ranking of 79th in the real estate vertical" said Sodhi. "Our new goal now is to break into the top 50 websites where web users arrive to search for real estate."
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.
Harold Crye and Dick Leike established Crye-Leike, REALTORS in 1977. Today, Crye-Leike?, the nations 4th largest real estate company, has a network of more than 4,100 sales associates and 132 corporate and franchise offices located in 65 counties through-out the eight-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi and North Carolina.
Crye-Leike is a full-service real estate company offering buyers and sellers services in the following areas of specialty: residential sales, mortgage lending, title, insurance, commercial business and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services referrals. In 2007, the Crye-Leike organization attained sales of $5.7 billion with 32,500 closed transaction sides.
Crye-Leike www.crye-leike.com Breaks into the Hitwise Top 100
July 08, 2008