By Northwest Arkansas Business Journal Staff

 

6/30/2008

 

Crye-Leike Realtors CEO Harold Crye has not kept quiet about his intentions to become Northwest Arkansas's largest residential real estate firm.

 

And judging by the number of new offices and staff, Crye is well on his way.

 

But to become No. 1 in the market, Crye-Leike will have to knock off market giant Lindsey & Associates.

 

Crye-Leike hasn't yet been able to duplicate Lindsey's sales numbers but has encroached on another aspect of Lindsey's real estate business - its title company. Lindsey and Crye-Leike own title agencies that are both, coincidently, named Realty Title.

 

The distinction between the two names comes after the ampersand. Lindsey's company is Realty Title & Closing Services while Crye-Leike's company goes by Realty Title & Escrow Services.

 

Crye said he noticed the names when his company opened its Rogers title office, located just down the street from Lindsey's title office on Walnut Drive.

 

Both names are registered with the state so there is little either company can do, legally. But it looks like this could cause some confusion at the bank.