BRENTWOOD, TN., Crye-Leike, REALTORS is pleased to announce a major advancement in the way the company and its sales associates are now marketing and promoting real estate listings and sales activity across the MidSouth.
The "marketing breakthrough" for Crye-Leike comes with its recently signed agreement with Austin, Texas based QuantumDigital to partner with the nation's 6th largest real estate firm on its direct mail and on-demand printing.
Crye-Leike will be moving the bulk of its direct mail and print marketing collateral from an "in-house" direct fulfillment facility to QuantumDigital's web-to-print online portal for processing, production and mailing. The decision was made by Crye-Leike after 32 years of producing collateral internally for its 3,000-plus real estate agent sales force.
"QuantumDigital's technology will provide our agents the ability to go online to order ?Just Listed' and ?Just Sold' cards and other pieces and have them in the mail stream the very next business day," said Keith Sullivan, Crye-Leike, REALTORS Senior Marketing Director. "We're confident that the flexibility to order online 24/7 and have the system integrated with the MLS for agent's listing data and photos will be a great advantage for all of our agents, putting them a step ahead of competitors."
Crye-Leike hopes to double its online direct mail output to over one million pieces per year by using QuantumDigital's online portal, which will include a variety of postcards, flyers, brochures, door hangers and business reply cards for use by its agents. The portal will feature an array of approved, pre-designed, corporate-branded marketing collateral that can be personalized by agents for their local market.
Once a Crye-Leike agent completes the order, QuantumDigital then processes the order within a 24-hour turnaround time.
Crye-Leike will continue to provide its Realtor sales associates with access to in-house designers for all their custom design needs.
"The technology that has come out within the past three years is making it more difficult for real estate companies to execute direct mail fulfillment internally," explained Gurtej Sodhi, Crye-Leike, REALTORS CIO & Corporate Executive Vice President. "We're in the real estate, mortgage, title and insurance businesses. By turning the mail process over to QuantumDigital, Crye-Leike will be able to focus on our core businesses."
"For over two decades we have continued to leverage new technologies in order to offer innovative, affordable and easy-to-use marketing products and services to the real estate community. We specialize in streamlining direct marketing campaigns, making them more effective and helping real estate professionals capture more local market share," said QuantumDigital President and CEO, Steve Damman. "We're looking forward to our new partnership with Crye-Leike, REALTORS? and are excited to provide them with an exceptional customer experience that delivers quality on time, every time."
For more information on the new Crye-Leike/QuantumDigital partnership contact Crye-Leike, REALTORS Senior Marketing Director Keith Sullivan directly by phone at 615-221-0448 and you can email him at firstname.lastname@example.org.
QuantumDigital, Inc. is the complete online service provider for direct mail, on-demand printing and eMarketing solutions. Founded in 1986 in Austin, Texas, QuantumDigital has pioneered several advances in the industry including on-demand printing and a 24-hour turnaround. Businesses of all sizes with direct marketing needs can trust the high quality, competitive pricing and fast turnaround that QuantumDigital's proven technology offers. For additional information on QuantumDigital, please visit quantumdigital.com.
About Crye-Leike, REALTORS
Harold Crye and Dick Leike established Crye-Leike, REALTORS in 1977. Today, Crye-Leike?, the nations 6th largest real estate company, has a network of more than 3,000 licensed sales associates based out of more than 120 corporate and franchise offices located through-out the eight-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi and North Carolina.
Crye-Leike is a full-service real estate company offering buyers and sellers services in: residential sales, mortgage, title, insurance, business brokerage and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services. In 2008, Crye-Leike attained a sales volume in excess of $4.2 billion with 25,871 homes sold.
Crye-Leike, REALTORS Takes Its Agent Marketing To New Heights
September 01, 2009