BRENTWOOD, TN., - Selling homes today is a lot like the business of taking a top rated Network TV show into syndication. For instance? when the ?mega hit show' Friends finished its long run on the NBC network? a ?syndicator' stepped in to take the show to new heights and profits through syndication. The more TV stations and markets - the more visibility and advertising revenue it can generate - over and over again. Real estate today is a lot like a hot network TV show in reruns.
"It's all about getting the most exposure online for the real estate listings - thus reaching as big an audience/potential buyers as possible," said Gurtej Sodhi, Chief Information Officer and Corporate Executive Vice President for Crye-Leike, REALTORS. "It's about distributing our listings and also putting systems in place to protect the integrity of the data, content and detail of a property listing that's being presented online."
Sodhi - on behalf of Crye-Leike, REALTORS recently negotiated a strategic agreement with one of the two biggest real estate listing syndicators in the country - a company called ListHub. Think of ListHub to real estate listing syndication like a Wal Mart is to retailing. According to Sodhi the partnership will put the company's real estate listings on more than 30 ?Internet Portals' which generate over 95% of all real estate based internet traffic.
"Back in the day? real estate companies maintained their ?homes for sale' on their own company web site - and that was good enough just a few years ago," said Sodhi. "Today, with the explosion of commerce on the internet and fierce competition - you have to be everywhere you think a home buyer will be online looking for homes and have a mechanism to direct and connect them back to your company and agents."
A few of the sites where you can now find Crye-Leike homes include: Google, AOL, Yahoo, FrontDoor.com and Trulia just to name a few. The company will also receive ?traffic reports' so agents and managers can see where property listings are getting the most looks and interest from prospective home shoppers.
"We have tried to stay on the cutting edge of technology - evolving our business model to cater to the online home shopper as well as our Realtors," said Harold Crye, Cofounder & CEO of Crye-Leike, REALTORS. "Our relationship with ListHub will help us open the door and connect more with our clients who are increasingly starting their home search online and prefer to connect with our agents and managers through email and online social communities."
Crye-Leike, REALTORS will continue to maintain its very visible branch office locations across the MidSouth and employ a variety of traditional sales and marketing techniques to reach potential customers. Clearly - the expanding online marketplace of buyers dictates a new approach - going to where the clients and the business are.
"The TV networks and production companies in Hollywood realized some years ago that they could get more mileage and money out of hit shows if it went into syndication - duplicating a show over and over and over," said Sodhi. "We'd like to think of all our homes for sale as ?Must See Real Estate' and the time has come in our marketplace to seize on syndication in online communities to attract more people to our top rated properties."
ListHub is the nation's premier network for listing asset management. ListHub provides a platform for real estate brokers to manage their most important asset - THEIR LISTINGS - in today's most important marketplace - THE INTERNET. ListHub is the broadest, most widely adopted network for listing distribution, and works in concert with MLSs, franchises, and core real estate technologies to bring real estate brokerage firms a single dashboard for controlling their online marketing strategy. ListHub brings realty firms a comprehensive system for maximizing listing exposure while providing brokers and agents with all of the control, reports, analytics, and marketing tools necessary for driving an effective online advertising program.
About Crye-Leike, REALTORS
Harold Crye and Dick Leike established Crye-Leike, REALTORS in 1977. Today, Crye-Leike?, the Nations 6th Largest real estate company, has a network of more than 3,000 licensed sales associates based out of more than 120 corporate and franchise offices located through-out the nine-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina and Oklahoma.
Crye-Leike is a full-service real estate company offering buyers and sellers services in: residential sales, mortgage, title, insurance, business brokerage and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services. In 2008, Crye-Leike attained a sales volume in excess of $4.2 billion with 25,871 homes sold.
Crye-Leike Is Showing Property Today Like A Network TV Show In Reruns
November 04, 2009