CHATTANOOGA, Tenn. - Carol Nall, Relocation Director of Crye-Leike, Realtors, Chattanooga recently attended the 2006 Leading Real Estate Companies of the World? Conference held in Orlando, FL, March 23-25. The annual meeting welcomed nearly 900 real estate brokers, managers, relocation professionals, sponsors and guests from around the world. The conference theme, "Brand New Day," was a nod to the company's 2005 re-branding from RELO? to LeadingRE, as well as the trends and opportunities in the real estate and relocation marketplace.

 

The conference gave real estate professionals the chance to discuss ways to best meet market demands and to network with colleagues from around the world. Conference highlights included a sold-out Networking Night, which featured a record number of exhibits from more than 70 sponsors and affiliate companies. The opening session featured Australian keynote speaker Bob Pritchard, an award-winning author and international marketing consultant, whose program energized members and offered insights on differentiation and customer-centric performance.

 

Other guest speakers included Michael Anthony, who challenged attendees to tap their mental resources; Tom Goetschius, who addressed "Sales in the New Bazaar;" Stefan Swanepoel, author of the newly-released Swanepoel Trends Report; and Frances Martinez, chairman of the National Association of Hispanic Real Estate Professionals (NAHREP), who discussed the exploding Latino home buyer market. In addition, talented speakers from member companies shared their expertise on a variety of real estate and relocation topics.

 

Crye-Leike? (www.crye-leike.com), a full service real estate company for 29 years, is the nation's 10th largest real estate company and the largest in the Mid-South. It has a network of over 3,000 sales associates and 95 corporate and franchise offices located in 53 counties throughout a seven-state southern region in Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky and Mississippi. In 2005, the Crye-Leike organization attained sales of $5.6 billion with 34,039 closed transaction sides.