ATLANTA, GA., - Despite a global recession and falling home prices, many Crye-Leike agents saw their fortunes rise in 2009. At the company's annual Kick-Off meeting, held Wednesday, January 27 at the Villa Christina, 4000 Summit Blvd.; in Atlanta, Crye-Leike Cofounder and CEO Harold Crye celebrated the company's top producing agents with hopes for a ?less worse' economy in 2010.

 

"The best thing we can say about 2009, is thank goodness it's over," said Harold Crye. "We're all due for a better year and even though sales are down from where they were just a few years ago, there's lemonade to be made."

 

Crye addressed more than 100 of the company's Atlanta region brokers and associates at the annual New Year ?Kick-Off' event. At times the gathering resembled a ?pep rally' as agents looked back at their success in the face of one of the toughest times for homes sales.

 

"The number of agents competing with us in our markets has been greatly reduced in this recession," said Crye. "So consider those still in the business as the real pros working hard to make sales."

 

Crye-Leike, REALTORS, and many other established real estate firms, has a level of home sales business today as it did ten years ago. Aided by historically lower interest rates, reduced home prices and the federal homebuyer tax credit - some agents actually saw their business grow in 2009.

 

"I've talked to many agents who say their business in 2009 was better than 2008," said Crye. "There's always somebody out there with record breaking sales and many of our agents are among them. And while inventory has decreased in just about every market, it is still a buyer's market."

 

Crye and other company managers are accepting that this current market is the ?New Normal' - and that there are still many opportunities to help sellers and buyers make the most of it.

 

"This recovery has been tougher than anyone has anticipated so far," said Crye. ?Things are starting to break loose and I see 2010 as a recovery year. And buckle your seatbelts for what may be an up and down time as we slowly move toward a more stable housing market."

 

Crye-Leike, REALTORS has been tracking month-to-month sales increases since mid 2009. Crye says the key to knowing the market is bouncing back is when the company sees year-over-year increases.

 

"The bottom line is we have to take care of the customer," said Crye. "If we do that our share of the business will respond accordingly and grow."

 

Crye-Leike currently operates ten retail branch sales centers in the Greater Atlanta Metro area with more than 150 licensed sales associates serving buyers and sellers.

 

Crye-Leike Atlanta 2010 Goals & Highlights

$150-Million In Gross Sales Volume

Grow Relocation Services, Residential & Commercial Property Mgmt.

Open Southern Crescent Office (McDonough, GA) Now Open

Increase ?Online' Marketing through Quantum Digital

Open Gainesville & Cartersville Offices

?Right Size' existing office space

Increase Agent Count

100% Customer Satisfaction

 

 

More About Crye-Leike, REALTORS Kick-Off

Crye-Leike, REALTORS annual ?first of the year' Kick-Off meeting is held in each of the company's key regional hubs that include: Nashville, Memphis, Chattanooga, Atlanta, Little Rock and Northwest Arkansas. In each region Cofounder & CEO Harold Crye conveys the past year's goals and achievements and lays out goals for the New Year.

 

In 2010 Crye has set ?A Return To Profitability' as a top priority for the company.

 

The meetings are also an opportunity for the owners and managers to recognize the Top 10 Sales Producers and Top Producers for each branch office from the previous year. Those honored achieved the highest volume of home sales for the company.

 

In addition to motivating testimonials and recognition, Harold Crye and company managers also take time to honor a select group of company agents with Crye-Leike's most prestigious award, the Diamond Circle of Excellence Award.

 

Crye-Leike, REALTORS Circle of Excellence, founded in 1987, is one of the highest levels of professional and personal achievement in the U.S. real estate industry. Sales associates who have been tapped into Crye-Leike's elite Circle of Excellence are awarded the honorary title, Vice President of Crye-Leike. In order to receive this honor, each real estate professional must meet stringent requirements of the program, showing exemplary performance in the areas of advanced education, ethics, loyalty, sales volume and service to the community and real estate profession.

 

About Crye-Leike, REALTORS

Harold Crye and Dick Leike established Crye-Leike, REALTORS in 1977. Today, Crye-Leike?, the nations 6th largest real estate company, has a network of more than 3,500 licensed sales associates based out of 141 corporate and franchise offices located through-out the nine-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina and Oklahoma.

 

Crye-Leike is a full-service real estate company offering buyers and sellers services in: residential and commercial sales, mortgage, title, insurance, business brokerage and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services. In 2009, Crye-Leike attained a sales volume in excess of $3.9 billion with 24,983 homes sold.