Memphis, Tenn., - As the auction market in Memphis continues to catch on as an effective mechanism to help sellers gain leverage and get the best return on their real estate investments, Crye-Leike, REALTORS has launched an auction division in the region it first called home.


Crye-Leike's Auction Services (TN-#5682) is led by Real Estate Broker and Principal Auctioneer Bill Caller (TN-#6322), specializing in helping sellers take advantage of the features and benefits that come with the auction method of selling property.


"In many areas across the U.S. and very close to home in Middle Tennessee, selling real estate at auction is widely accepted and utilized to help sellers take control of the process and gain leverage in the current market that is heavily weighted against them," said Caller. "Crye-Leike recognized the potential and the need to offer a Full-Service Auction Marketing resource to both internal and external clients as another option in the company's host of services to provide a solution to a problem or need that is specific to each individual seller."


Caller adds, "Our goal is to become the premier real estate company in the region for marketing and selling properties using the auction method of sale."


Crye-Leike's new auction services division in Memphis officially opened in November 2010 and hopes to have the luck of the Irish for its first auction.


"We have secured our first auction for Thursday, March 17th, 2011 on St. Patrick's Day and it's an outstanding income producing property." said Caller. "It is a 31,250 square foot office building located at 1124 Whitehall Street in Jackson, Tennessee with a lot of potential for an investor or owner-tenant plus four ready-to-develop commercial out parcels."


Crye-Leike Auction Services can auction all types of real estate from residential and commercial to tracts of land. It will focus on Tennessee, Arkansas and in the future, Mississippi, but will have the ability to perform auctions in other markets through its affiliation with the National Auctioneers Association.


"In this difficult market, many sellers have realized that selling a property quickly is attractive as well as eliminating holding costs and actually taking control of the process in order to move on with their lives," said Caller. "The market has forced many sellers, especially commercial sellers, to seek out the option of an auction and many have reaped the benefits of one of the best kept secrets about auctions as a better method of selling real estate in some situations."


Having the ability to generate sales with just the sound of his voice and a name that in some ways compliments his profession, Broker and Auctioneer Bill Caller first joined Crye-Leike over a year ago with the vision to give the company's commercial division a new addition to its portfolio as another resource to help Crye-Leike's clients achieve their goals.


"I chose Crye-Leike because the marketing power of an auction firm is very critical and carries the most value to a seller who has a specific need to sell in a defined time period," said Caller. "As the market leader in the Mid-South, Crye-Leike offers the trusted brand, name recognition, market saturation and buying power that is far above that of other similar companies. Because of these benefits, Crye-Leike Auction Services will be well positioned to help sellers achieve their goals and putting their properties in the spotlight."


More About Crye-Leike Broker & Auctioneer Bill Caller

Crye-Leike Broker & Auctioneer Bill Caller is licensed as a Broker in Tennessee and has his real estate license in Arkansas, Mississippi and Florida. He has an Auctioneer license in Tennessee and Arkansas and will be obtaining his Mississippi auction license in the near future. Caller works with both buyers and sellers primarily in and around Shelby, DeSoto, Fayette and Tipton counties. He specializes in all types of commercial real estate brokerage and auction marketing services for all real estate segments.


Caller has been a licensed Realtor since 2005, with early success in Northeast Florida commercial real estate before relocated back to Memphis in 2006. He is a member of the National Association of Realtors, the Tennessee Association of Realtors, and Memphis Area Association of Realtors (MAAR) serving on its Commercial Council Education Committee. Caller is also affiliated with both the National and the Tennessee Auctioneers Associations.


For all your commercial real estate or auction needs, you can contact Broker and Auctioneer Bill Caller directly by phone at 901-262-3440 and you can email him at Caller is based out of the Crye-Leike Commercial corporate headquarters located at 6525 Quail Hollow, Suite 401. Find Caller on the web at


More About Crye-Leike, REALTORS

Harold Crye and Dick Leike established Crye-Leike, REALTORS in 1977. Today, Crye-Leike?, the nation's 6th largest real estate company, has a network of more than 3,200 licensed sales associates based out of 113 corporate and franchise offices located through-out the nine-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, Louisiana and Oklahoma. Crye-Leike is a full-service real estate company offering buyers and sellers services in: residential and commercial sales, mortgage, title, insurance, business brokerage and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services. In 2010, Crye-Leike attained a sales volume of $3.85 billion with 24,260 homes sold. More information is available at