SIGNAL MOUNTAIN, TN.- Realtors with the Signal Mountain branch office of Crye-Leike, Inc. (along with hundreds of Realtors from other Crye-Leike offices) attended the Company's Fall Conference & Expo held at the Sandestin Hilton Resort in Florida October 23-25, 2007, where they gained valuable education in improving sales, marketing and negotiation skills.


"As the company with the largest market share on Signal Mountain, the conference was an opportunity for our associates to improve their skills in continuing to provide the level of service our clients have come to expect over the years," said Dot Heggie, Managing Broker of the Crye-Leike, Realtors Signal Mountain office. "Crye-Leike, Inc. put great emphasis during its fall conference on education and keeping the company's sales associates on the cutting edge of technology."


The conference included programs by two of the industry's leading sales and motivational coaches. Mark Leader and John Hamilton offered agents dynamic and engaging programs on current market conditions, proven strategies to increase sales and techniques to enhance their service and negotiation skills.


Product and service companies were also on hand including: Dell Computers, AT&T, Kinkos, MagnetStreet and many more showing off their latest technologies and special programs and services available to Crye-Leike, Realtors associates.


The Sandestin Hilton Hotel hosted this year's annual event with a theme very fitting for the Halloween season, "Monster Mash."


"Appropriately there were opportunities for attendees and exhibitors alike to celebrate the Halloween season in costume with games, prizes and give-a-ways," said Harold Crye, Founder & CEO of Crye-Leike, Inc. "It was exciting to see more than 600 of our real estate associates and related service personnel in attendance at this year's event."


Harold Crye and Dick Leike established Crye-Leike, Realtors in 1977. Today, Crye-Leike?, the nations 4th largest real estate company, has a network of more than 3,900 sales associates and 125 corporate and franchise offices located in 65 counties through-out the eight-state southern region of Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi and North Carolina.


Crye-Leike is a full-service real estate company offering buyers and sellers services in the following areas of specialty: residential sales, mortgage lending, title, insurance, commercial business and investments, property management, development and construction, builder resources, REO bank-owned properties, relocation, auctions, and home services referrals. In 2006, the Crye-Leike organization attained sales of $6.1 billion with 35,498 closed transaction sides.